Channel Commercial is a consulting group helping emerging and growing B2B media and events brands define their value proposition, understand their markets, curate audiences, secure partnerships and create GTM and content strategies that drive product and portfolio growth. 

Executive teams at media organizations, publishers and independent event organizers rely on Channel Commercial's consulting solutions to develop the strategies, revenue models and operating frameworks that enable marquee programs to develop the communities and partner ecosystems designed to engage audiences, promote agendas and drive measurable, quantifiable results.

Channel Commercial Consulting is led by Alex Siegel, who brings over 15 years of experience steering global media and events portfolios, scaling revenue and delivering exceptional experiences in B2B events. In addition, Alex has held commercial leadership roles across numerous specialized business intelligence editorial brands in print and digital media across Europe and the Americas.